Madison, WI

What is It's Glow Time?

What would happen if a 5K was held in a nightclub? It would look like It's Glow Time! Join us for a 5K Run/Walk with one of the best party atmospheres around. All of our events happen at twilight, starting under black lights and lazers with a DJ pumping up the crowd. Along the race route there are party zones, each with their own musical entertainment. We've designed our party zones so participants wanting to stay in the zone and jam for a bit can enter Party Zone in the Jam Lane, while the more serious runners can run through in the Fast Lane. All of our events end with a huge post-race party with live music, sponsor food and drink, black lights and lazers. If you're looking for a unique event friendly to all fitness levels, offering the best post-race party around then you've found it - It's Glow Time!

When and Where is It's Glow Time Madison?

Saturday May 10th, 2014 starting at 5:00pm in beautiful Olin Park.  The actual run starts at 8:00pm and continues on John Nolen drive towards the downtown Madison skyline. Course Map Click Here

What do I get with my registration?

With your registration, you get a choice of bright colored It's Glow Time 5K T-shirts an assortment of glow accessories and two drink tickets.

How much does it cost?

Thru 2/28 Thru 3/31 Thru 5/8 Race Day
$30 $35 $40 $45

 You WILL be able to register at packet pick up on May 9th or May 10th for $45.

Team Registration 

We strongly encourage to gather your friends for a glowing good time but don't require it. We won't punish your pocketbook if you decide to glow solo but everything is more fun with friends.

How Do I Register?

Click the REGISTER button at the top of the page!

Not interested in registering online? Download a registration form HERE.

What Else do I Need to Know for It's Glow Time?

1.) Bring your Neon! Dressing up is encouraged - neon colors or light colors that will react with black lights are recommended. There are lots of fun glow accessories available; we will provide glow stick glasses and necklaces with your race packet, but we'll have other accessories for sale at the race site both before and after the race.

2.) Bring your ID! Alcohol will be available at It's Glow Time races if permitting allows it. For the Madison event, Wisconsin Brewing Company Beer will be available, but you must be able to show you are legally old enough to drink in order to be served.

3.) Bring you friends! Parties are always more fun with your friends and It's Glow Time is more than a 5K, it's a party!

Packet Pick Up: Madison

You can pick up your race packet on Friday, May 9th from 4-7pm or on Saturday, May 10th from 5-7:30pm.

Remeber to bring your photo ID - we want to make sure the person who paid for the registration gets to have the fun!

If you are registering or planning on making a purchase at our Glow Store, you need an acceptable form of payment. We accept cash and credit cards at the Glow Store and at registration; however technology being what it is (who hasn't lost their internet connection?), we do recommend you bring a back up form of payment just in case.

If you are interested in having someone else pick up your packet for you, please see the FAQ.


Announcing the Stay and Play package from the Sheraton - Madison Hotel. The package includes 

  • 2014 It's Glow Time Madison Race Registration
  • Accomodations in a standard king or double room
  • A drink ticket good at the Harvest Lounge
  • A breakfast buffet in the hotel restaurant


Conveniently located off the beltline/Hwy 12 and across the street from the It’s Glow Time event, the Sheraton’s guestrooms feature 32" flat screen televisions, the celebrated Sheraton Sweet Sleeper™ Bed with crisp white bedding, as well as wired and wireless High Speed Internet Access for your convenience, and you can wake up to freshly brewed coffee with your in-room Starbucks® one cup coffee maker for $142-$298 depending on number of racers staying.  The Club Level experience with upgraded amenities and access to the celebrated Club Lounge is available as a $30 upgrade. 

Rooms at these rates are limited so reserve yours today at this special rate. For reservations call 888-267-7077 and ask for the It's Glow Time Package or click here to be taken the It’s Glow Time hotel reservation page.

Parking: Madison

There will be no parking available in the park on event day. The parking lots at the Alliant Energy Center will be available for It's Glow Time parking. Parking rates are currently $6.50. If this changes before the event we will do our best to post the updated amount here.